What is Web3? A beginner’s guide

By Kraken Learn team
10 min
26 lis 2025
Key takeaways 🔑
  1. Web3 represents the next stage of the internet, built on decentralization, transparency and user ownership through blockchain technology.

  2. Core features like smart contracts, interoperability and incentives reduce reliance on intermediaries and promote collaboration across open networks.

  3. Decentralized systems enable new opportunities in finance, governance, gaming and digital identity while introducing unique security and usability challenges.

  4. Mainstream adoption will depend on clear regulation, scalable infrastructure and intuitive design that make decentralized tools accessible to everyday users.

Introduction to Web3 💡

Web3 represents the next evolution of the internet — a decentralized network designed to give individuals greater ownership and control over their online activity. 

The system replaces centralized servers and intermediaries with blockchain technology that enables peer-to-peer connections and transparent record-keeping.

Often associated with blockchain and cryptocurrencies, the term Web3 encompasses a set of protocols, standards and tools that allow users to interact with decentralized applications (dApps) and digital assets online.

At its core, Web3 builds on several foundational technologies:

  • Blockchain technology: Distributed ledgers that record transactions across many computers, creating a transparent and tamper-resistant system.

  • Smart contracts: Self-executing pieces of code that carry out actions automatically when preset conditions are met, removing the need for a trusted third party.

  • Decentralized applications (dApps): Blockchain-based apps that let users transact and interact directly across sectors such as finance, gaming and art.

  • Decentralized autonomous organizations (DAOs): Community-run entities that use smart contracts and governance tokens to enable group decision-making.

Web3 continues to evolve, but its goal remains clear — to create a user-centric, open digital environment where trust stems from technology rather than centralized control.

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Key features that define Web3 ⚡

Several core features distinguish Web3 from earlier versions of the internet and explain how users gain greater control and transparency. These principles shift authority away from centralized platforms and toward users, even as the technology behind them continues to mature.

Decentralization

Decentralization gives Web3 its foundation and defines how information moves across the network. 

Instead of concentrating control in one organization, data spreads across computers known as nodes. Each node verifies and stores information, creating transparency and resilience throughout the system.

When no central authority dictates what’s valid or who can participate, systems become more difficult to manipulate and easier to audit. 

This structure helps ensure that decisions are driven by consensus rather than corporate control, setting Web3 apart from earlier internet models.

Ownership

Through cryptographic keys, individuals can hold and manage their own digital assets and identities, deciding how information is stored, shared and used online. That control contrasts sharply with traditional platforms that act as intermediaries.

NFTs and tokenized assets exist on public blockchains where anyone can verify authenticity and transfer ownership without relying on third parties. Users can prove possession of a digital item in a verifiable, decentralized way.

Trustless systems

Trustless systems allow users to interact safely without depending on an intermediary. 

Web3 achieves this through smart contracts that execute rules automatically and through consensus mechanisms that validate every action across the network based on pre-defined rules. This helps blockchains offset the need to rely on centralized intermediaries.

Some smart contracts use blockchain oracles — trusted data feeds that bring verified real-world information on-chain, allowing contracts to execute based on factors that take place outside of blockchain networks, such as stock prices or weather events.

Cryptographic proof replaces personal trust, enabling participants to transact confidently even without prior relationships. This framework reduces the risk of manipulation and strengthens confidence in digital agreements.

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Interoperability

Preventing decentralized networks from operating in isolation remains a key challenge. Interoperability addresses this issue by letting different blockchains and applications share data and value across systems. Ultimately, this creates a more connected and functional ecosystem.

Cross-chain tools link separate blockchains, enabling assets and information to move freely between them. 

As interoperability improves, developers can create applications that operate seamlessly across networks, moving Web3 closer to a unified and efficient digital environment.

Incentives

Decentralized systems rely on participation to function effectively, and incentives make that possible. 

Tokens and on-chain rewards motivate people to validate transactions, provide computing resources or join governance decisions, ensuring each participant contributes to the network’s stability.

Rewarding contributors turns users into stakeholders rather than passive participants. When value creation and community growth align, participation and innovation strengthen across Web3 ecosystems.

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How Web3 compares to Web1 and Web2 🧐

The internet has evolved through several defining phases, each changing how people access, create and control information online. Understanding where Web3 fits requires looking at how the web developed.

Web1: The read-only era

The first generation of the internet, known as Web1, took shape in the 1990s. Websites were static and informational, allowing users to browse but not contribute. This period marked the web’s early promise as a global library, offering access to information without much interaction.

Web2: The social and platform era

The rise of social media and interactive platforms defined the next phase. Web2 transformed the internet into a two-way experience where anyone could publish, comment and share content. 

Platforms like Facebook, YouTube and Twitter made participation easy and global.

That accessibility came with trade-offs. Companies that made interaction easier also centralized control over user data, advertising and monetization. 

As these platforms expanded, they became gatekeepers of the modern internet — shaping what people saw and how they connected.

Web3: The decentralized era

Web3 introduces a new model centered on decentralization and ownership. 

Instead of platforms managing content and data, users interact directly through blockchain networks and smart contracts. Every transaction or interaction is verified on a public ledger, reducing reliance on intermediaries.

This model gives individuals more agency over assets, identities and information. 

Users become participants in systems they help secure and sustain. While the technology is still developing, Web3 represents a shift from consuming and creating content online to truly owning digital experiences.

That ownership model also creates new possibilities for users and businesses.

An image showing the evolution from Web1 and Web2 to Web3, highlighting how user control and ownership increase over time.

Benefits of Web3 🌟

Web3 offers several advantages for users and businesses, emphasizing open access, transparency and user ownership. These benefits show how decentralized systems can create a more open and accountable digital environment.

Some of the most notable benefits include:

  • Financial inclusion through open access: Anyone with an internet connection can create a Web3 wallet and access on-chain services — expanding access to financial tools in regions underserved by traditional systems.
  • Transparency from blockchain records: Transactions on public ledgers are verifiable and time-stamped, allowing anyone to audit activity. Greater visibility strengthens accountability, while privacy tools remain vital for protecting sensitive data.
  • User control over data and assets: Through private keys and self-custody, individuals manage their digital assets and identities directly. That control reduces reliance on centralized intermediaries but requires users to safeguard access responsibly.
  • Immutable records: Data stored on a blockchain can’t be easily changed or deleted, preserving accurate transaction histories and strengthening trust in the network’s integrity.
  • New monetization models for creators: Tokens and NFTs let creators earn directly from audiences through programmable, peer-to-peer systems — reducing dependence on centralized platforms that control distribution and compensation

Web3 continues to expand these ideas, but challenges remain before they can reach full scale.

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Challenges and criticisms of Web3 ⚠️

Web3 introduces promising ideas around decentralization and ownership, but the technology still faces hurdles that limit mainstream adoption. Overcoming these barriers will be important when building systems that remain secure and easy to use at scale.

Current challenges include:

  • Scalability and the blockchain trilemma: Many blockchains process transactions more slowly than traditional networks. Developers continue to balance scalability, decentralization and security. A trade-off known as the blockchain trilemma.
  • Security vulnerabilities and scams: Smart contract bugs, phishing attacks and rug pulls remain serious risks. Once funds are lost on-chain, recovery is often impossible, underscoring the need for audits, user education and safer wallet practices.
  • Regulatory uncertainty worldwide: Governments are still defining how decentralized technologies fit within financial and data-protection laws. Unclear or inconsistent regulations make it difficult for businesses and users to plan long term.
  • Complex user experiences: Managing private keys, gas fees and multiple wallets can be intimidating for new users. Improving usability and education will be essential for broader participation.
  • Interoperability limits: Most blockchains operate independently, making it difficult to move data or assets between networks. Efforts to create cross-chain tools and shared standards are growing but remain uneven in adoption.

Continued progress in infrastructure, policy and design will determine how quickly Web3 can move from concept to everyday use.

Examples of Web3 use cases in the real world 🌐

Web3 technologies are moving from concept to application, powering systems that operate without centralized control. 

These examples show how decentralization is reshaping how people connect, create and exchange value across different sectors:

  • Decentralized finance (DeFi) enables people to lend, borrow, trade and earn yield without banks or brokers. Smart contracts execute transactions automatically, giving users direct control over their assets.
  • Tokenized assets bring traditional instruments like stocks, bonds and ETFs on-chain. Platforms such as Kraken xStocks allow 24/7 access and faster settlement for tokenized equities under regulated frameworks.
  • use smart contracts and governance tokens to coordinate decision-making. Token holders can vote on proposals and manage shared funds collectively.
  • Social media lets creators own their content and audiences instead of relying on centralized platforms. That control allows for fairer monetization and freedom to move across ecosystems.
  • Gaming gives players verifiable ownership of in-game items, currencies and land recorded on-chain. These assets can be traded or used across games, creating open digital economies.
  • Predictive markets allow users to speculate on real-world outcomes using smart contracts and oracles. Bets and payouts occur transparently on-chain without intermediaries.

The future of Web3 🔮

Web3 is still developing, but progress is accelerating as new technologies, policies and platforms emerge. 

The next phase will likely focus on improving scalability, security and usability to make decentralized systems easier to access and trust. Growth will depend on how effectively these tools can integrate with existing digital infrastructure.

Blockchain adoption continues across industries, encouraging practical use cases. Finance leads through decentralized finance and tokenized assets, while developers are testing identity tools, transparent supply chain systems and player-owned gaming models.

 Clear regulation, reliable technology and user-friendly design will be key to building confidence and shaping how Web3 evolves from concept to everyday utility.

Explore Web3 with Kraken 🔎

Discover how Web3 is reshaping the future of the internet. Kraken provides access to the tools and assets that power decentralized innovation — from digital currencies to tokenized markets.

With a secure platform, transparent fees and industry-leading support, Kraken helps users engage with blockchain technology confidently and responsibly as the ecosystem continues to grow.