Atlassian Williams F1 Team and Kraken
The partnership between Kraken and Atlassian Williams F1 Team brings together two brands driven by performance, innovation, and progress. Both Kraken and Atlassian Williams F1 Team share a commitment to safety, security, and cutting-edge technology, on the track and in the world of finance. Kraken’s mission is to help build a more open, inclusive, and transparent global financial system, powered by trusted infrastructure.
Since becoming a presenting sponsor of Atlassian Williams F1 Team Fan Zone experiences in 2023, Kraken has helped bring fans closer to the team through immersive, fan-first activations, a commitment that will continue through 2027.
With the launch of Krak, our all-in-one global money app, we’re bringing real-world utility to the forefront of fan engagement. Krak will take center stage at Atlassian Williams F1 Team Fan Zones, to extend exclusive experiences across on-the-ground activations, competitions, and moments that connect the excitement of racing with everyday use. Through Krak, we’re making crypto more accessible and useful for fans everywhere, in person and digitally.
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What’s Krak?
Since launching Grid Pass in 2023, Kraken and the Atlassian Williams F1 Team have focused on bringing fans closer to the team through access; both digitally and at Fanzones.
As we look ahead to 2026, that experience is evolving. This isn’t about less accessibility, it’s engagement and action.
Meet Krak, Kraken’s all-in-one global money app, built for real-world use. Krak makes it simple for fans around the world to spend and send money, across fiat and crypto, in one place.
With Krak, fans can send crypto instantly using a simple @Kraktag, hold and spend 400+ fiat currencies and crypto assets, pay anywhere Mastercard is accepted with the Krak Debit Card, and move money globally quickly and securely.
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A platform built to empower
The simplest way to get into crypto? That’s us. A platform to empower almost everyone, everywhere to build towards their financial goals.
Latest from the paddock
Atlassian Williams F1 Team 2026 Fanzones. Presented by Kraken
Kraken, the Official Crypto & Web3 Partner of AWF1 team, is proud to return presenting as the sponsor of the next Atlassian Williams F1 Team Fan Zone.
Fan Zones are free to the public, and a great place for all racing fans to get close to the excitement and history of the Atlassian Williams F1 Team. Join us in 2026 with your W Club membership and Krak account to experience Fan Zones across key race destinations. Designed to bring fans closer to the team, our Fan Zones feature immersive on-site activations, exclusive merchandise, and unforgettable moments.
Locations & Dates - Coming soon
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Payward Ltd is registered as a cryptoasset firm with the Financial Conduct Authority (FRN: 928768). Cryptoasset services offered by Payward Ltd are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Note the value of cryptoassets can go down as well as up, gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider.