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Kraken 360

The full-stack launch partner for protocols

End-to-end support from pre-TGE to scale.

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Kraken partners with protocol teams across listings, liquidity, custody, staking, treasury, and user growth - coordinated through a single, trusted platform.

The launch stack

Listings & launch readiness

Listings & launch readiness

A structured, compliant path from application to active markets.

  • Asset listings for new and existing tokens

  • Co-marketing at listing to drive visibility to Kraken’s millions of users

  • L1 chain integration (RPC, gateway, deposits & withdrawals)

  • Launch‑time liquidity

  • Performance‑based listing deposits

  • Kraken Launch for select pre‑TGE projects

Liquidity & market structure

Liquidity & market structure

Sustainable liquidity designed for long‑term market health.

  • Sustainable spot and derivatives liquidity

  • Orderbook health monitoring and performance enforcement

Token rewards and user activation
Token rewards and user activation

Token rewards & user activation

Protocol‑funded programs designed to align protocol growth with healthy user behavior at launch and beyond.

  • Trading competitions

  • Token incentive rewards challenges

  • Trading challenges across spot, margin, futures, and derivatives markets

  • Volume-based reward tiers and milestone programs

  • Opt-in activation campaigns for new chain users

Token rewards and user activation

Custody & treasury management

Secure, regulated custody and treasury operations for protocol capital.

  • Qualified custody via Kraken Financial (Wyoming‑chartered SPDI)

  • Segregated vaults with MPC/HSM security

  • Governance-aware controls including approval quorums and transaction limits

  • Token lockup and unlock enforcement

Staking, validators & infrastructure
Token rewards and user activation

Staking, validators & infrastructure

Production‑grade staking and validator operations at network scale.

  • Retail staking via Kraken Earn

  • Institutional staking across 35+ PoS assets

  • Validator and node operations for L1s, L2s, rollups, bridges, AVSs

  • Monitoring, upgrades, incident response, and performance optimization

OTC, Prime & treasury execution

OTC, Prime & treasury execution

Institutional‑grade execution for large treasury transactions.

  • OTC trading across 20+ venues

  • Lending and financing via Prime

  • Flexible settlement and treasury liquidity management

End‑to‑end support across your lifecycle

Pre‑TGE (3–12 months out)

Infrastructure setup, custody structuring, go‑to‑market alignment

Pre TGE
Launch (TGE & listing)

Compliant rollout, liquidity support, global distribution

Your project between others
Post‑launch (months 1–beyond)

Growth campaigns, staking activation, ongoing infra and treasury operations

Post Launch - Growth Campaign example

Who this is for

L1 and L2 protocol teams

Pre‑TGE and post‑mainnet projects

Foundations and DAOs

Protocol treasuries and ecosystem operators

If you’re building for the long term, Kraken is built to launch with you.

Early capital, aligned incentives.

Kraken also backs select pre-TGE protocols through our investment initiative — supporting teams we partner with long before launch.

Learn about funding

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Custody services are provided by Payward Financial, Inc. or Payward Europe Solutions, Ltd, as applicable. Payward Financial, Inc. d/b/a Kraken Financial is not an FDIC-insured bank and deposits are neither insured by nor subject to the protections of the FDIC. Payward Europe Solutions Limited, trading as Kraken, is regulated by the Central Bank of Ireland.

OTC services, including spot trading, derivatives, and lending, are offered by Payward Oceanic Ltd., a member of the Kraken Group. These products are available only to eligible clients and may not be offered in all jurisdictions. OTC transactions involve risk and may result in the loss of capital. This communication is for informational purposes only and does not constitute investment, legal, or tax advice. Availability is subject to applicable laws and regulatory requirements.

Availability of margin trading services is subject to certain limitations and eligibility criteria. Trading using margin involves an element of risk and may not be suitable for everyone. Read Kraken's Margin Disclosure Statement to learn more.

Trading derivatives and other financial instruments, including leveraged financial instruments, involves significant risks and is not appropriate for all investors. See our Risk Disclosure to learn more.

Geographic restrictions apply.