Kraken partners with protocol teams across listings, liquidity, custody, staking, treasury, and user growth - coordinated through a single, trusted platform.
The launch stack

Listings & launch readiness
A structured, compliant path from application to active markets.
Asset listings for new and existing tokens
Co-marketing at listing to drive visibility to Kraken’s millions of users
L1 chain integration (RPC, gateway, deposits & withdrawals)
Launch‑time liquidity
Performance‑based listing deposits
Kraken Launch for select pre‑TGE projects

Liquidity & market structure
Sustainable liquidity designed for long‑term market health.
Sustainable spot and derivatives liquidity
Orderbook health monitoring and performance enforcement


Token rewards & user activation
Protocol‑funded programs designed to align protocol growth with healthy user behavior at launch and beyond.
Trading competitions
Token incentive rewards challenges
Trading challenges across spot, margin, futures, and derivatives markets
Volume-based reward tiers and milestone programs
Opt-in activation campaigns for new chain users

Custody & treasury management
Secure, regulated custody and treasury operations for protocol capital.
Qualified custody via Kraken Financial (Wyoming‑chartered SPDI)
Segregated vaults with MPC/HSM security
Governance-aware controls including approval quorums and transaction limits
Token lockup and unlock enforcement


Staking, validators & infrastructure
Production‑grade staking and validator operations at network scale.
Retail staking via Kraken Earn
Institutional staking across 35+ PoS assets
Validator and node operations for L1s, L2s, rollups, bridges, AVSs
Monitoring, upgrades, incident response, and performance optimization

OTC, Prime & treasury execution
Institutional‑grade execution for large treasury transactions.
OTC trading across 20+ venues
Lending and financing via Prime
Flexible settlement and treasury liquidity management
End‑to‑end support across your lifecycle
Infrastructure setup, custody structuring, go‑to‑market alignment

Compliant rollout, liquidity support, global distribution

Growth campaigns, staking activation, ongoing infra and treasury operations

Who this is for
Pre‑TGE and post‑mainnet projects
Foundations and DAOs
Protocol treasuries and ecosystem operators
Custody services are provided by Payward Financial, Inc. or Payward Europe Solutions, Ltd, as applicable. Payward Financial, Inc. d/b/a Kraken Financial is not an FDIC-insured bank and deposits are neither insured by nor subject to the protections of the FDIC. Payward Europe Solutions Limited, trading as Kraken, is regulated by the Central Bank of Ireland.
OTC services, including spot trading, derivatives, and lending, are offered by Payward Oceanic Ltd., a member of the Kraken Group. These products are available only to eligible clients and may not be offered in all jurisdictions. OTC transactions involve risk and may result in the loss of capital. This communication is for informational purposes only and does not constitute investment, legal, or tax advice. Availability is subject to applicable laws and regulatory requirements.
Availability of margin trading services is subject to certain limitations and eligibility criteria. Trading using margin involves an element of risk and may not be suitable for everyone. Read Kraken's Margin Disclosure Statement to learn more.
Trading derivatives and other financial instruments, including leveraged financial instruments, involves significant risks and is not appropriate for all investors. See our Risk Disclosure to learn more.
Geographic restrictions apply.



